We all like to be complimented for a job well done. It not only feels good, it also helps spur us on to continue performing. Best of all, compliments from satisfied customers are some of the best advertisements a business can hope for. What better buy negative Yelp reviews to let the world know how well the company is doing than by publicizing good compliments on our company website?
Testimonials about your company are good, yes, but when you really think about it, what company in their right mind would publish a negative comment on their company website? When you read other website testimonials, do you wonder if you’re only getting half of the story? This is where Yelp.com comes in – to help people find compliments and testimonials about businesses that they can trust.
What Yelp.com is: Yelp.com is a website that allows users to search for and then rave, rate, and critique a business. The possibilities are endless. You can review your favorite bookstore, favorite restaurant, even your family doctor. But Yelp.com is more than a simple review website – it’s also a social networking site where people can make friends, compare favorites businesses, and more. While Yelp.com originally became well-known as a source of accurate restaurant reviews, it is becoming a haven for reviews on just about any type of consumer oriented company.
What makes Yelp.com important: Data from a website popularity tracking service, shows that Yelp’s traffic doubled between the months of October 2008 and March 2009. This level of growth is quite phenomenal when you consider that Yelp had 5.9 million visitors in March 2009. No business owner can ignore these figures.
Why Yelp works: Yelp.com is successful because it’s more than just a review site, it’s a social network where you can evaluate both businesses AND reviewers. If I read a review on Yelp that I like, with one click I can see what the reviewer has had to say about other businesses too. I can read all of this person’s reviews and decide if they’re someone I want to trust. This feature is what separates Yelp from the pack.
How your business can benefit from Yelp.com: How about using Yelp for free advertising? Setup a profile for your business for free, then encourage your customers to leave you a positive review. A good profile and positive reviews will drive customers to your business.
How Yelp.com can hurt your business: Bad reviews. Yelp doesn’t moderate any of the reviews they receive. If an upset customer(s) leaves a bad review for your business, you have to live with it. Yelp will allow you to respond to bad comments (which is better than not responding), but once the bad review is placed the damage is done. When you respond to a bad review, the best course of action is to “kill them with kindness” and freely admit any mistakes you or your company may have made.